Online merchants - by taking advantage of available cardholder authentication services on your e-commerce transactions, you can get improved rates, prevent fraud, and even get charge-back protection so that if a fraud related charge-back does occur - you may not be financially responsible*.
The cardholder authentication services I'm talking about? Verified By Visa, MasterCard SecureCode, and JCB J/Secure. All of these services are built on Visa's 3-D Secure protocol.
For more in formation about how 3-D Secure works, check out this 3-D Secure tutorial, and if you have any questions about the process, feel free to leave a comment here or contact me through this blog. The tutorial walks through the entire 3-D Secure process, and shows how you can add 3-D Secure functionality to your own web application (the demo uses .Net, but the same procedures apply in Java and C++ as well). The tutorial makes use of /n software's 3-D Secure MPI product, which has been certified Verified by Visa since 2002:
The 3-D Secure component allows easy integration of Verified By Visa, SecureCode, & J/Secure capabilities into online shopping carts, websites, and merchant systems, while providing extraordinary flexibility to software developers through easy to use component interfaces.
Previously, only the ASP Edition of /n software's 3-D Secure MPI product was available, but now the .NET, Java, C++, C++ Builder, and Delphi editions have also been made available!
* If you use Verified By Visa. According to Visa, "Merchants who use Verified by Visa are protected from fraud-related chargebacks on all personal Visa cards—credit or debit, domestic, or international—whether or not the issuer or cardholder is participating in Verified by Visa, with limited exceptions."
More info: check out this 3-D Secure tutorial